The Pregnant Man

The Pregnant Man, an ad for the Family Planning Association, will forever be associated with Saatchi & Saatchi – the agency even named its in-house pub in honour of the piece of work that did so much to establish its creative credentials. But the ad was not actually created under the Saatchi & Saatchi name at all. Jeremy Sinclair, who has worked with the Saatchis for over 40 years, wrote it while still at Saatchi & Saatchi forerunner, Cramersaatchi.

Via CR Blog.